FIXDEX & GOODFIX Industrial connects the world and thrives at the Canton Fair
On October 15, the first day of the opening of the 134th Canton Fair, FIXDEX & GOODFIX Industrial’s booth was a bustling scene. Overseas buyers with different skin colors came in droves, and the salesmen were all very busy. The general manager, Mr. Ma, also went to the battle in person and communicated with the buyers in fluent English and Arabic. When he met the familiar American buyers, the two parties warmly hugged each other and immediately started the docking negotiation.
Most of the main business backbones of FIXDEX & GOODFIX Industrial are those born in the 1990s. The company was founded in 2013. With the efforts of a group of young people, it has achieved results that have impressed the industry: in the second year after its establishment, it won the “ticket” to participate in the Canton Fair based on its strength; the global market has been affected by the epidemic for three years Demand is weak, but sales are still increasing at an annual rate of 30% to 40%; several products have reached the first level in the country… At this Canton Fair 2023, the company also upgraded from the previous standard booth to a brand booth.
“From scratch to today, we have achieved the goals we expected, and also laid the foundation for our layout in the next stage.” Mr. Ma is full of confidence in the future and has set a goal, “Starting from next year, our performance will be Achieved doubling year after year.”
Anchor bolt expansion bolts follow the development path of “specialization, specialization and innovation”
Seize market opportunities
As an engineering student, Mr. Ma likes to study things related to his major. After graduating from university in 2008, she went to work in the Middle East, mainly purchasing products such as fasteners for Middle Eastern companies. During the purchasing process, she discovered that many fastener and anchor products on the market were not suitable for practical applications. “For example, if the customer’s installation method or calculation method is wrong, I need to provide installation guidance and correct data; if the customer’s tools are not up to standard, I need to provide them with tools. This requires a systematic solution to ensure that the product It can be used normally after installation.”
At that time, the country was encouraging small and medium-sized enterprises to follow the development path of “specialization, specialization and innovation”. Mr. Ma followed the national strategic deployment and founded FIXDEX & GOODFIX Company, changing the traditional business model of making only one product, and instead providing customers with different applications. Systematic solutions for various scenarios provide the industry with a “specialized, specialized and innovative” route of integrated professional services, thereby seizing market opportunities.
Intensive cultivation in any industry requires in-depth and detailed understanding and learning. This is Mr. Ma’s profound experience after entering the manufacturing industry. At the beginning of the business, when the company was making OEM products for European customers, customers had extremely high requirements for the products. In Mr. Ma’s view, this is equivalent to giving enterprises a reference, which can introduce advanced technology and management experience into China, integrate with each other, and achieve breakthroughs and surpasses. This is the only way for enterprises to transform and upgrade.
From OEM to creating its own brand and occupying a place in the international market, the young Guinai company can be said to be flying at a rapid pace. Mr. Ma believes that this is not only due to the company’s in-depth thinking and precise positioning of the development route, but also to the innovative spirit and unremitting efforts of the company’s young people, and also to the guidance and support of national policies.
“We will go wherever the policy is, and this will never be wrong!” Mr. Ma said.
The superimposed effect of the Canton Fair brand
Expand international market
Compared with many “old Canton Fairs” that have been held for decades, Guinai Company has participated in the Canton Fair for only 8 years. However, in Mr. Ma’s mind, the Canton Fair has become the most important exhibition for enterprises every year. In her opinion, the Canton Fair is not only a platform for enterprises to expand the international market and exchange information with the international market, but also an authoritative brand exhibition most recognized by overseas buyers. By superimposing the brand effect of the Canton Fair, companies can establish their own brands faster, and then take root, grow and develop in the international market.
“At present, we have entered and are deeply exploring the Southeast Asian and European markets. The American market has just begun to expand this year. Judging from the situation on the first day of the last Canton Fair and this Canton Fair, the results are very good. At the same time, we are also actively responding to the ‘Belt and Road Initiative’ Initiative, and strive to further explore more emerging markets.” Mr. Ma said with great hope, “As a passionate and energetic company, we look forward to letting more buyers know about the company’s new products and services through the Canton Fair, and also let us It can better understand and deeply analyze the differentiated needs of global buyers, thereby helping companies establish unique brand competitive advantages.”
Mr. Ma’s biggest wish right now is to take the lead in formulating industry standards, and hopes that the industry will implement production and sales in accordance with the standards. Judging from her experience, the reason why some big European and American brands are able to achieve globalization, with annual sales reaching hundreds of billions, is that standardization is an indispensable part of enterprise development. “I am determined to build such an international enterprise and show the world the elegance of Chinese manufacturing and Chinese enterprises. This is our ultimate goal!”
Post time: Oct-19-2023